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Ward No.1, Nehuta, P.O - Kusha, P.S - Dobhi, Gaya, Bihar, India, 824220Audit any page or your whole site for visibility in AI search — ChatGPT, Perplexity, Google AI Overviews, Gemini & Copilot.
The GEO Audit by ToolsPivot, also known as an AI SEO Audit, is a free Generative Engine Optimization checker that measures whether ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews can read, extract, and cite your website. It crawls up to 25 pages, scores against 9 research-grounded pillars, and runs a live AI citation test that actually asks a model whether it would cite your site. Most GEO and AI SEO audit tools stop at robots.txt and schema. This one tells you your Share of Voice against real competing domains.
The GEO Audit is a multi-page generative engine optimization scanner that diagnoses why AI search engines aren't citing your content. It works on the URL you submit, follows internal links to discover up to 25 pages, and runs every page through the same 9-pillar scoring engine. The headline output is a 0–100 GEO score and an A–F grade, but the value sits underneath that number: per-page block citability scores, AI-bot access status for every major crawler, brand entity verification against Wikidata, and a live AI test that returns the questions real users ask about your topic.
Who uses this: SEO leads who need to brief executives on AI search exposure, content teams diagnosing why traffic is shifting toward zero-click answers, agencies pitching GEO retainers, and founders checking whether their brand is "technically invisible" to large language models. The free tier needs no signup and no API key.
The problem it fixes: A page can rank #3 in Google and still get zero citations in AI Overviews because the content isn't structured for extraction, the AI bots are blocked, or the brand has no entity footprint. Traditional audits don't catch this. The AI SEO Audit isolates the exact technical and content gaps that keep your URL out of AI answers, then ranks fixes by impact and effort so you know what to ship first. If you've already run our Website SEO Checker and are now thinking about AI visibility, this is the next step.
Run a GEO audit when AI search is starting to siphon traffic that used to land on you from Google. The clearest signal is a flat or declining click-through rate in Search Console on queries where AI Overviews now appear. If your impressions are holding but clicks are dropping, the AI answer above the blue links is keeping users from scrolling.
Specific scenarios where this audit pays off:
The audit is most useful for informational and commercial-investigation pages, where AI answers are aggressive. It's less critical for transactional pages where users still click rather than ask.
Context: A SaaS blog notices a 35% drop in organic clicks on top-of-funnel comparison posts since AI Overviews rolled out for their category. Process:
Context: A content team ships a 3,000-word definitive guide that ranks page two but never appears in AI answers. Process:
Context: A media site is moving from a legacy CMS to a headless setup before a Black Friday content push. Process:
Context: A boutique SEO agency wants a defensible GEO baseline before signing a six-month retainer. Process:
Context: A bootstrapped founder wants to know whether ChatGPT cites their company when asked "best [their category] tools." Process:
The overall score is a weighted average of the 9 pillars, mapped to a letter grade: A is 90+, B is 80–89, C is 70–79, D is 60–69, and F is below 60. The grade is a quick signal for stakeholders. The pillar breakdown is where the actual diagnosis lives.
A score in the 60s with a strong SEO Foundation pillar but a weak Answer Extractability and Citation-Worthiness pillar tells a specific story: your site ranks fine, but AI engines can't lift clean answers from it. That's a content-structure problem, not a technical one, and the fix is paragraph rewrites rather than schema work.
A score in the 70s with a strong content profile but a failing AI Crawl Access pillar tells a different story entirely: your content is citable, but the bots can't reach it. That's a one-line robots.txt fix, and the score jumps the next time you audit. Read the pillars before you act on the number.
Each pillar carries a weight calibrated against published GEO citation research and ToolsPivot's own observed correlations. The weights aren't arbitrary, they reflect which signals move the citation needle most.
The AI SEO Audit is a diagnostic, not a guarantee. A perfect score doesn't mean you will be cited tomorrow, because AI citation also depends on user query phrasing, model version, and competitor activity that's outside any site's control.
A few specific limits worth knowing before you act on the report:
Treat the GEO score as a leading indicator and the per-pillar findings as your work order. If you're also tightening up surface-level fundamentals, pair this with our Index Checker and a fresh meta tag review so the foundational layer is solid before you optimize for AI extraction.
A GEO audit checks whether your site can be discovered, read, and cited by generative AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. It evaluates technical access, content structure, schema, and brand entity signals. The output is a score plus a prioritized list of fixes.
Yes, in practice they refer to the same evaluation. "GEO audit" emphasizes the optimization framework (Generative Engine Optimization); "AI SEO audit" emphasizes the search context (SEO for AI engines). Some tools brand themselves with one term and some with the other, but the checks they run, citation readiness, AI crawler access, schema, entity authority, are functionally identical.
A traditional SEO audit measures ranking factors for the Google blue links: keywords, backlinks, page speed, indexability. A GEO audit measures the signals AI engines use to choose which sources to cite in generated answers, including AI-bot access, block-level citability, and entity authority. The two overlap on technical fundamentals but diverge on content structure and brand presence. Run both audits together if you're rebuilding visibility from the ground up.
Yes. The static audit runs free with no signup and no API key. The live AI citation test and AI-synthesized summary activate when API keys are configured in the backend; static scoring works regardless.
Up to 25 pages per scan. The tool starts from the URL you submit, follows internal links to discover related pages, and de-duplicates URLs before scoring. Larger crawls run as batched background jobs to avoid request limits.
It checks compatibility with ChatGPT Search, Perplexity, Claude, Gemini, Google AI Overviews, and any system that respects GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot, Google-Extended, and CCBot. The live citation test currently runs through Gemini or an OpenRouter chain configured to behave like ChatGPT Search.
Share of Voice is the percentage of AI-cited sources that point to your domain for a given topic. If the model cites five sources and you appear in two of them, your SoV for that topic is 40%. It's a comparative metric, so it's most useful tracked over time and against named competitors.
The most common cause is a global Disallow: / for an AI-specific user agent in robots.txt, often added by default by hosting platforms or CDNs concerned about training-data scraping. The fix is explicit allow rules for the bots you want to permit, applied at the user-agent level rather than globally.
It helps on the margins. An llms.txt provides a machine-readable summary of your site's purpose and key URLs, which speeds up entity resolution. It's not weighted as heavily as schema or crawler access, but it's cheap to add. Generate one with the llms.txt Generator.
Run a baseline now, re-audit after every major content or technical change, and run a standing audit monthly to catch regressions. The score history view shows the trend across runs, so monthly cadence gives you a clean chart for stakeholder reporting.
It matters less than you'd expect. Roughly 80% of LLM citations point to URLs that don't rank in Google's top 100 for the original query. AI engines weight extractability, schema, and entity signals more than blue-link rankings. Strong SEO is the floor, not the ceiling.
Yes. The tool accepts any public URL. Auditing a competitor is one of the fastest ways to identify why they're being cited and you aren't, especially when paired with the Domain Authority Checker for an authority comparison.
Restructuring the first sentence of every paragraph to directly answer the heading above it. Answer Extractability is the heaviest-weighted pillar, and most pages fail it because they open paragraphs with context instead of answers. It's a content edit, not a technical fix, but it moves the score more than any single schema addition.
No. Google-Extended is a separate user agent from Googlebot. Blocking Google-Extended prevents your content from being used for Gemini training and AI features, but it doesn't affect your standing in Google Search. The trade-off is AI visibility, not search ranking.
The technical layer (crawler access, schema, robots.txt, structured data) works for any language. The live AI citation test and content scoring work best on English content right now. Multi-language scoring is a roadmap item.
CONTACT US
info@toolspivot.comADDRESS
Ward No.1, Nehuta, P.O - Kusha, P.S - Dobhi, Gaya, Bihar, India, 824220