GEO Audit Tool

Audit any page or your whole site for visibility in AI search — ChatGPT, Perplexity, Google AI Overviews, Gemini & Copilot.

About GEO Audit Tool

What the GEO Audit Tool checks

Generative Engine Optimization (GEO) is the practice of structuring a page so AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot — quote and cite it. These engines now answer questions directly and credit only a handful of sources. This tool audits whether your pages are built to be one of those cited sources across 10 evidence-weighted pillars, with a free site-wide crawl and an optional live AI test.

The 10 pillars we score

AI Crawl Access — can GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended read your site? Is there an llms.txt and an XML sitemap?
Answer Extractability — answer-first leads, question-style headings, FAQ blocks, short paragraphs, sub-400-word sections and Flesch 60+ readability.
Citation-Worthiness — statistics, quotes, outbound citations to authority domains, attribution phrasing and content depth.
SEO Foundation — indexability, title and meta description, canonical, Open Graph, Twitter cards, hreflang, mobile viewport and image alt text. GEO only works if SEO is solid.
Off-page Authority — sameAs and social-profile links plus on-page social proof.
Authority, Trust & Freshness — author bylines and credentials, publication and last-updated dates, and content freshness within 90 days.
Structured Data — Article, FAQPage, HowTo, Organization and Person JSON-LD.
Entity Optimization — live Wikidata presence, sameAs coverage and entity relationships.
Semantic Relevance — internal topic-cluster linking and topical coverage.
Live AI Citation — an optional, real query to an AI engine to see if you are cited.

How the score is calculated

Each pillar is weighted by how strongly it influences AI citations in published research, and every weight is shown in the report. The heaviest weights go to Answer Extractability and Citation-Worthiness, because the Princeton GEO study found that adding quotations (+41%), statistics and a definition-first structure produces the largest gains in how often content is cited by generative engines. Schema markup correlates with roughly 40% higher citation rates, and pages updated within the last 90 days are cited about three times more often than year-old pages (TheRankHQ).

Two hard gates can cap the overall score: if AI crawlers are blocked in robots.txt, or if a page is set to noindex, the page cannot enter an AI engine’s candidate set — so no amount of on-page polish matters until those are fixed.

What makes this audit different

Most GEO tools estimate citability with heuristics. This one can actually test it. The optional Live AI Test queries a real AI model to see whether your site is cited for your topic, shows the Share of Voice (which sites are cited instead), performs a live Wikidata entity lookup, and runs a query fan-out to reveal the related questions your page does not yet answer. Every fixable finding links straight to the matching free ToolsPivot tool — the llms.txt Generator, Schema Markup Generator, Robots.txt Generator, XML Sitemap Generator and more — so you can fix it without leaving the workflow.

Honest limitations

AI citation results are probabilistic and vary from run to run; the report shows the exact model and queries used. Freshness percentages are only meaningful across a multi-page crawl. Off-site authority signals such as backlinks and brand mentions on Reddit or Wikipedia can be guided but not fully verified from a page scan.

Frequently asked questions

What is GEO and AEO? Generative Engine Optimization (also called Answer Engine Optimization) structures content so AI answer engines cite it. It builds on traditional SEO: if a page cannot be crawled or indexed, it cannot be cited.

Which AI engines does it cover? ChatGPT and ChatGPT Search, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot, plus their crawlers including GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and CCBot.

Is it free? The full static audit — score, category breakdown, block-level heatmap, action plan and one-click fixes — is free. The live AI test is optional.