Page Authority Checker

Page Authority (PA) measures a webpage's ranking potential on a scale of 1 to 100, predicting how likely it is to appear in search engine results. ToolsPivot's Page Authority Checker instantly analyzes any URL's PA score using Moz's proprietary algorithm. SEO professionals, content marketers, and website owners use this metric to evaluate page strength, compare competitive positioning, and identify optimization opportunities across their web properties.

ToolsPivot's Page Authority Checker Overview

Core Functionality

ToolsPivot's Page Authority Checker evaluates individual webpage strength by analyzing the quantity and quality of backlinks pointing to that specific URL. Enter any webpage address to receive an instant PA score alongside related metrics including spam score and linking root domains. The tool leverages Moz's machine learning algorithm, which processes over 40 ranking signals to generate accurate authority predictions for any indexed page.

Primary Users & Use Cases

SEO specialists and digital marketers use Page Authority Checker most frequently for competitive analysis, link building campaigns, and content prioritization decisions. Website owners benefit when auditing their site structure to identify which pages need additional optimization or link acquisition efforts. Marketing agencies rely on PA scores to demonstrate campaign progress and justify SEO investments to clients.

Problem & Solution

Many website owners struggle to understand why certain pages rank while others remain buried in search results despite quality content. Before checking PA scores, they often waste resources optimizing pages with fundamental authority problems. ToolsPivot's Page Authority Checker reveals each page's competitive standing, allowing data-driven decisions that typically improve ranking outcomes by focusing efforts on pages with the highest potential return on investment.

Key Benefits of Page Authority Checker

Instant Authority Assessment. Get accurate PA scores within seconds for any webpage without registration or software installation. Understand your page's competitive position immediately.

Competitive Benchmarking. Compare your pages against competitor URLs to identify authority gaps and opportunities. Know exactly where you stand in your market segment.

Link Building Prioritization. Identify which pages need link acquisition based on PA scores relative to ranking targets. Allocate resources efficiently by analyzing backlinks strategically.

Content Strategy Guidance. Determine which existing pages have authority worth leveraging through internal linking. Build content clusters around high-PA pages for maximum SEO impact.

Campaign Progress Tracking. Monitor PA score changes over time to measure link building and optimization effectiveness. Document tangible improvements for stakeholders.

Spam Risk Detection. Identify pages with suspicious backlink profiles that may trigger search engine penalties. Protect your site's overall health by catching problems early.

Free Unlimited Checks. Analyze as many pages as needed without subscription fees or daily limits. Access professional-grade authority data without budget constraints.

Core Features of Page Authority Checker

Moz PA Score Display. View the official Moz Page Authority score on a logarithmic 1-100 scale for any URL you enter.

Spam Score Analysis. See the spam probability percentage indicating potential penalty risks from low-quality backlinks.

Linking Root Domains. Check the number of unique domains linking to the analyzed page for link diversity assessment.

Total Backlink Count. View the complete number of external links pointing to your target URL.

Domain Authority Cross-Reference. See the associated DA score to understand page authority within site context and check domain authority comprehensively.

Bulk URL Processing. Check multiple pages simultaneously for efficient site-wide authority audits.

Export Capabilities. Download results in CSV format for spreadsheet analysis and reporting purposes.

Mobile-Responsive Interface. Access full functionality on any device for authority checks while traveling or in meetings.

No Registration Required. Start checking page authority immediately without creating accounts or providing personal information.

Real-Time Data Processing. Receive current PA scores reflecting the latest Moz index updates for accurate analysis.

Competitor URL Analysis. Enter any publicly accessible URL to analyze competitor page strength and strategy.

Historical Comparison Support. Track PA changes over time by recording results and comparing against previous checks.

How ToolsPivot's Page Authority Checker Works

Step 1: Enter URL. Paste the complete webpage address including https:// into the input field. Ensure the URL points to the specific page you want to analyze.

Step 2: Initiate Analysis. Click the check button to begin processing. The tool connects to Moz's database to retrieve current authority metrics.

Step 3: Review PA Score. Examine the primary Page Authority score displayed prominently. Higher scores indicate stronger ranking potential.

Step 4: Analyze Supporting Metrics. Review spam score, linking domains, and backlink counts for complete page authority context.

Step 5: Compare and Act. Use results to benchmark against competitors and prioritize optimization efforts accordingly.

When to Use Page Authority Checker

Use Page Authority Checker whenever you need to evaluate a webpage's ranking potential or compare competitive positioning in search results. The tool proves most valuable during link building campaigns, content audits, and competitive research phases.

Link Building Target Evaluation. Check PA of potential linking pages before outreach to ensure quality backlink acquisition.

Content Audit Prioritization. Identify low-PA pages that need improvement versus high-PA pages worth promoting through comprehensive SEO audits.

Competitor Gap Analysis. Compare your page authority against ranking competitors to understand required improvements.

Guest Post Opportunity Assessment. Evaluate guest posting targets by checking the PA of pages where your content would appear.

Internal Linking Strategy. Identify high-PA pages to use as internal link sources for boosting weaker content.

Campaign Reporting. Document PA improvements over time to demonstrate SEO investment returns.

New Content Planning. Research competitor PA before creating content to set realistic ranking expectations.

Penalty Risk Assessment. Check PA alongside spam scores to identify pages potentially harming site health.

Edge cases include newly published pages showing PA of 1 (normal for fresh content) and very high PA pages (80+) typically belonging to established authority sites like Wikipedia or major news outlets.

Use Cases / Applications

SEO Agency Client Reporting

Context: Agency needs to demonstrate link building campaign effectiveness to retain clients. Process:

• Check PA scores for target pages at campaign start
• Document scores monthly alongside link acquisition activities
• Present PA growth trends in quarterly reports Outcome: Clear evidence of authority improvements justifying ongoing SEO investment.

E-commerce Category Optimization

Context: Online store wants to prioritize which product category pages to optimize first. Process:

• Export all category page URLs from sitemap
• Bulk check PA scores for all category pages
• Rank pages by PA relative to competitor category pages Outcome: Data-driven optimization roadmap focusing resources on highest-impact categories.

Content Marketing Prioritization

Context: Content team must decide which blog posts deserve promotion resources. Process:

• Analyze PA scores for all published content
• Cross-reference with traffic and conversion data
• Allocate promotion budget to high-potential, low-PA content Outcome: Efficient resource allocation increasing overall content portfolio authority.

Link Building Prospect Qualification

Context: SEO specialist needs to evaluate 50 potential guest posting sites. Process:

• Compile prospect URLs where guest posts would appear
• Batch check PA for all target pages
• Filter prospects by minimum PA threshold (typically 25+)
• Prioritize outreach to highest-PA opportunities Outcome: Higher quality backlink portfolio from qualified link sources.

Competitive Content Gap Analysis

Context: SaaS company wants to understand why competitor content outranks theirs. Process:

• Identify top 10 ranking competitor pages for target keywords
• Check PA scores and compare against own content
• Document authority gaps and required link building Outcome: Strategic roadmap for closing competitive authority gaps and tracking keyword rankings effectively.

Understanding Page Authority Scores

Page Authority operates on a logarithmic scale from 1 to 100, meaning improvements become progressively harder at higher levels. Moving from PA 20 to 30 requires significantly less effort than improving from 70 to 80. New pages typically start at PA 1 and build authority over time through quality backlink acquisition.

PA Score Interpretation:

• 1-20: New or low-authority pages with limited backlink profiles
• 21-40: Developing pages with some quality links, competitive in low-competition keywords
• 41-60: Established pages with solid backlink profiles, competitive in moderate-difficulty keywords
• 61-80: High-authority pages from reputable sites, competitive in difficult keywords
• 81-100: Elite pages from major authority sites (Wikipedia, news organizations, government sites)

Compare your PA against direct competitors targeting identical keywords rather than arbitrary benchmarks. A PA of 35 may be sufficient to rank in some niches while inadequate in others. Focus on closing gaps with ranking competitors rather than chasing specific scores.

How to Improve Page Authority

Improving Page Authority requires strategic focus on both backlink acquisition and on-page optimization. Results typically appear within 4-8 weeks as Moz's index updates to reflect new links.

Build Quality Backlinks. Earn links from relevant, authoritative websites through content marketing, digital PR, and strategic outreach. Use backlink maker tools to identify opportunities systematically.

Fix Broken Inbound Links. Identify and recover lost backlinks pointing to 404 pages using a broken link checker. Redirect or restore these pages to preserve earned authority.

Optimize Internal Linking. Link from high-PA pages to lower-authority content you want to boost. Distribute page authority throughout your site strategically.

Remove Toxic Backlinks. Disavow spammy or irrelevant links that inflate spam scores and potentially trigger penalties. Monitor backlink profiles regularly.

Create Link-Worthy Content. Publish comprehensive resources, original research, and tools that naturally attract backlinks from industry sources.

Maintain Content Freshness. Update existing content regularly to remain relevant and continue attracting new links over time.

Related Tools

Complete your SEO workflow with these complementary ToolsPivot tools:

• PageSpeed Insights Checker: Analyze page loading performance affecting user experience and rankings
• Moz Rank Checker: Check additional Moz metrics for comprehensive authority analysis
• Link Analyzer Tool: Examine complete link profiles for any webpage
• Index Checker: Verify pages are properly indexed by search engines
• Schema Markup Generator: Create structured data for enhanced search visibility
• Sitemap Generator Tool: Generate XML sitemaps for improved crawling
• Robots.txt Generator: Configure crawl directives for search engines

FAQ Section

What is Page Authority?

Page Authority is a score from 1 to 100 developed by Moz that predicts how likely a specific webpage will rank in search engine results. Higher scores indicate stronger ranking potential based on link profile analysis.

How is Page Authority calculated?

Moz calculates PA using machine learning algorithms that analyze over 40 factors including linking root domains, total backlinks, and link quality. The exact formula remains proprietary but heavily weights backlink signals.

What's a good Page Authority score?

Good PA scores depend entirely on your competitive landscape. Compare your PA against pages currently ranking for your target keywords rather than arbitrary benchmarks. A PA of 30 may dominate low-competition niches while being insufficient for competitive keywords.

How often does Page Authority update?

Moz updates their link index approximately once per month, though the exact timing varies. PA scores reflect data from the most recent index update rather than real-time backlink changes.

Is Page Authority a Google ranking factor?

No, Page Authority is a third-party metric created by Moz, not Google. However, PA correlates with ranking potential because it measures backlink signals that Google does consider in its algorithm.

What's the difference between Page Authority and Domain Authority?

Page Authority measures individual URL strength while Domain Authority evaluates overall website authority. A high-DA site may have pages with varying PA scores depending on each page's backlink profile.

Can I check competitor Page Authority?

Yes, ToolsPivot's Page Authority Checker analyzes any publicly accessible URL. Enter competitor page URLs to benchmark their authority against your own content.

Why is my Page Authority stuck at 1?

New pages start at PA 1 and require time to acquire backlinks before scores increase. Ensure your page is indexed and actively build quality backlinks to improve authority over time.

How do I improve Page Authority quickly?

Focus on acquiring quality backlinks from relevant, authoritative websites. Guest posting, digital PR, and creating link-worthy content are the most effective strategies for faster PA improvement.

Does removing bad backlinks improve Page Authority?

Removing or disavowing toxic backlinks may improve PA by reducing spam scores, though the primary driver remains acquiring quality links rather than removing poor ones.

Can I check multiple pages at once?

Yes, ToolsPivot's Page Authority Checker supports bulk URL checking for efficient site-wide audits. Enter multiple URLs to receive PA scores for all pages simultaneously.

What tools besides ToolsPivot check Page Authority?

Moz's official tools, Ahrefs (URL Rating), and Semrush (Authority Score) offer similar metrics. Each uses proprietary algorithms, so scores may differ between platforms.

How does Page Authority affect my SEO strategy?

PA helps prioritize optimization efforts by identifying which pages have ranking potential versus which need link building. Use PA data to allocate resources efficiently and optimize meta tags strategically.

Can I screenshot my PA results for reports?

Yes, use ToolsPivot's website screenshot generator to capture visual verification of PA scores for client reporting and documentation.