Page Authority Checker

A page authority checker is a free online tool that scores any URL's ranking potential on Moz's 1-to-100 logarithmic scale by analyzing its backlink profile, spam signals, and linking root domains. ToolsPivot's version lets you check up to 20 URLs at once with no sign-up, pulling live PA data alongside domain authority, spam score, and total backlink counts, while most competing tools limit free bulk checks to five URLs or fewer.

How to Use ToolsPivot's Page Authority Checker

1. Paste your URLs: Copy up to 20 webpage addresses into the input box. Each URL goes on its own line, and you need the full address including https://.

2. Hit Submit: Click the Submit button below the input field. ToolsPivot connects to the Moz index and starts pulling authority data for each URL.

3. Review the results table: Each URL gets its own row showing the PA score, domain authority, spam score percentage, number of linking root domains, and total backlinks. Higher PA numbers mean stronger ranking potential.

4. Export your data: Click "Export as CSV" to download the full results table. This gives you a spreadsheet-ready file for client reports, audits, or side-by-side comparisons.

The whole process takes a few seconds per URL. If a page returns a PA of 1, that usually means it's brand new or has almost no backlinks pointing to it.

What ToolsPivot's Page Authority Checker Shows You

The results table displays six data points for every URL you check. Here's what each one tells you and why it matters.

• PA Score (1-100): The core metric. This predicts how likely the page is to rank in Google based on its backlink profile. Moz calculates this using a machine learning model trained on over 40 ranking signals.

• Domain Authority (DA): The site-level authority score. A high DA tells you the page sits on a strong domain, which helps context. You can run deeper checks with the domain authority checker for full site-level analysis.

• Spam Score: A percentage that flags how likely a page's backlink profile is to contain spammy or manipulative links. Anything above 30% deserves a closer look.

• Linking Root Domains: The count of unique websites linking to that specific page. Ten links from ten different sites carry more weight than ten links from one site.

• Total Backlinks: The raw number of inbound links. Compare this against linking root domains to spot whether a page relies on a few sites linking repeatedly or has broad link diversity.

• Bulk Processing: Check up to 20 pages in a single batch. Paste your URLs, hit submit, and get all six metrics for each page in one results table. That's a time-saver for anyone running a full website SEO audit.

Reading Your PA Score: What the Numbers Actually Mean

Page Authority runs on a logarithmic scale. That sounds technical, but here's the practical takeaway: going from PA 10 to PA 20 is relatively easy. Going from PA 60 to PA 70 takes serious effort. The scale compresses at the top, so every point matters more as you climb.

PA Range	What It Means	Typical Pages
1-10	New or very weak backlink profile	Fresh blog posts, new product pages, just-launched sites
11-30	Growing authority, competitive for low-difficulty keywords	Established blog content, small business pages with some links
31-50	Solid mid-range authority	Well-linked resource pages, popular category pages on e-commerce sites
51-70	Strong authority, competitive for medium-to-hard keywords	Top content on authority blogs, major brand product pages
71-100	Elite-level authority	Wikipedia entries, government pages, major news outlets

The number itself isn't the point. What matters is how your PA compares to the pages you're competing against in search results. A PA of 28 might be plenty if your competitors sit at 22-25. That same score won't get you anywhere in a niche where competing pages are at 55+. Always benchmark against your actual SERP rivals, not an arbitrary target.

Also keep in mind: PA is not a Google ranking factor. Google doesn't use Moz's score. But PA correlates with ranking outcomes because it measures many of the same signals Google values (backlink quality, link diversity, domain strength). Think of it as a useful proxy, not a guarantee.

Why Use ToolsPivot's Page Authority Checker

• Bulk checking without limits: Most free PA checkers cap you at 1-5 URLs per check. ToolsPivot handles 20 at once, which means fewer sessions and faster audits when you're reviewing dozens of pages.

• No account needed: Paste your URLs and click Submit. No email address, no password, no trial period. You get the same Moz-powered data that paid tools charge $99+/month for.

• Spot weak pages fast: Sorting through PA scores shows you exactly which pages on your site lack the authority to compete. Instead of guessing, you know where to focus your backlink building efforts.

• Qualify link prospects in minutes: Running outreach? Check the PA of pages where your guest posts or links would appear. A link from a PA-50 page passes more value than one from a PA-8 page. This saves you from wasting outreach emails on low-value targets.

• Track campaign progress: Run the same batch of URLs monthly and compare CSV exports side by side. PA score increases validate that your SEO work is producing results, and that's data you can show to clients or stakeholders.

• Pair with other ToolsPivot tools: Cross-reference PA scores with data from the backlink checker to see which links are driving authority. Or use the Moz rank checker for an even broader view of a page's link profile strength.

• CSV export for reporting: Download clean, structured data. Import it into Google Sheets or Excel for pivot tables, charts, or client dashboards without manual data entry.

Who Gets the Most Out of a PA Check

Different people use this tool for different reasons. Here are four scenarios where checking page authority changes how you make decisions.

SEO Agencies Running Client Audits

An agency managing 15 client websites needs to prioritize which pages get link-building resources each month. Batch-checking PA for each client's top 20 landing pages (that's one check per client) reveals which pages already have competitive authority and which ones need help. Pair that with keyword rank tracking to match PA gaps with ranking opportunities. The result: a data-backed allocation plan instead of guesswork.

Freelance Content Writers Pitching Guest Posts

A freelancer gets offered a guest posting spot on two blogs. Blog A looks professional. Blog B has more traffic. Which one gives the better backlink? Check the PA of each blog's guest post pages. If Blog A's guest post section has a PA of 42 and Blog B's sits at 14, the answer is clear regardless of traffic numbers. The link from Blog A carries more authority.

E-commerce Store Owners Fixing Category Pages

An online retailer on Shopify or WooCommerce notices that some product category pages rank well while others sit on page three. Checking PA across all category pages shows the authority gap. Pages with PA under 15 probably need more internal links from high-authority pages and some external link acquisition. Run those same URLs through the link analyzer to see the full picture of each page's link profile.

Marketing Managers Evaluating Competitor Strength

Before launching a new content campaign, a B2B marketing manager checks the PA of the top five Google results for their target keyword. If competing pages have PA scores between 45 and 60, they know the campaign needs a strong link-building component, not just great content. That context shapes budget requests and timeline expectations.

How to Raise a Low Page Authority Score

PA goes up when a page earns quality backlinks and goes down when it loses them (or when competitors gain more). There's no shortcut, but these strategies move the needle consistently.

Earn links from relevant, high-authority sites. One backlink from a DA-60 industry blog does more for your PA than twenty links from random directories. Focus your outreach on sites that cover your topic and already have strong link profiles. Use the page speed checker to make sure your page loads fast enough that linking sites won't hesitate to send readers your way.

Recover broken inbound links. If other sites linked to your page but the URL changed or broke, you're losing authority you already earned. Run your URLs through a broken link checker to find dead links, then set up 301 redirects or ask the linking site to update the URL.

Clean up toxic backlinks. A high spam score alongside a low PA often means bad links are dragging you down. Identify the worst offenders and submit a disavow file to Google. ToolsPivot's disavow file generator formats the file correctly so Google Search Console accepts it without errors.

Strengthen internal linking. Your highest-PA pages can pass authority to weaker ones through internal links. Audit your site structure and add contextual links from strong pages to the ones you're trying to boost. Check which of your pages search engines can actually find by running them through the index checker.

Create content worth linking to. Original research, free tools, detailed guides, and unique data sets attract backlinks naturally. Pages that offer something you can't get elsewhere earn links without outreach.

PA vs. DA: Which Score Matters More?

Both Page Authority and Domain Authority come from Moz, and both predict ranking potential. The difference is scope.

DA measures an entire domain's strength. It tells you whether a website as a whole has a solid backlink foundation. PA zooms in on a single page. Two pages on the same domain can have very different PA scores depending on their individual backlink profiles.

For most SEO decisions, PA is the more actionable metric. Here's why: Google ranks pages, not domains. A DA-70 website can still have individual pages with PA scores of 12 if those pages have few or no inbound links. When you're evaluating where to build links, which pages to promote, or where to place guest content, the page-level score gives you a more accurate picture.

That said, high DA does help all pages on a site. It creates a rising tide. So when you're comparing link prospects, look at both. A PA-35 page on a DA-60 site is generally a better link target than a PA-35 page on a DA-15 site. Use the meta tags analyzer alongside PA checks to get a fuller picture of any page's SEO health.

Common Questions About Page Authority

Is ToolsPivot's Page Authority Checker free to use?

Yes, 100% free with no registration required. You can check up to 20 URLs per batch and run as many batches as you need. There's no daily limit and no feature locked behind a paywall. The tool pulls data from Moz's index, which is the same source paid SEO platforms use.

How accurate is Moz Page Authority?

Moz's PA score correlates with actual Google rankings, though it's not a direct ranking factor Google uses. The score analyzes over 40 signals including backlink quality, link diversity, and spam patterns. It's best used as a relative comparison tool, meaning it's more useful for comparing your page against competitors than for hitting a specific number.

What's a good Page Authority score?

It depends on your competition. A PA of 25-30 can rank for low-competition keywords, while competitive niches might need scores above 50. Check the PA of pages that rank in the top five for your target keyword and use that as your benchmark rather than aiming for an arbitrary number.

How often should I check Page Authority?

Once a month is the sweet spot. Moz updates its index roughly every 3-4 weeks, so checking more frequently won't show meaningful changes. Monthly checks give new backlinks enough time to be indexed and reflected in your PA score.

Does Page Authority affect Google rankings directly?

No. PA is a Moz metric, not a Google ranking signal. Google has confirmed it doesn't use third-party authority scores in its algorithm. But PA measures many of the same factors Google cares about (backlinks, link quality, spam signals), so pages with high PA tend to rank well. Think of PA as a useful approximation.

How is Page Authority different from Domain Authority?

Page Authority scores a single URL's ranking potential based on that page's specific backlink profile. Domain Authority scores the entire website. A high-DA site can have low-PA pages if those specific pages haven't earned their own backlinks. For link building and page-level SEO decisions, PA is the more precise metric.

Can I check competitor pages with this tool?

Yes. Paste any publicly accessible URL into the checker, including competitor pages. This is one of the most common uses: comparing your page's PA against the pages that outrank you for a specific keyword to identify the authority gap you need to close.

Why did my Page Authority score drop?

PA drops usually happen for three reasons: you lost backlinks (the linking page was removed or stopped linking to you), Moz recalibrated its index, or competing pages gained authority faster than yours. Run the URL through the spider simulator and keyword density checker to rule out on-page issues that might be compounding the problem.

Is Page Authority the same as Google PageRank?

No. PageRank was Google's original internal algorithm for measuring link value, and Google stopped making PageRank scores public years ago. Moz created Page Authority as a replacement metric that approximates what PageRank used to show. Both evaluate backlinks, but they use different calculations and data sources.

Can I improve Page Authority without building backlinks?

Backlinks are the primary driver of PA, so significant jumps almost always require new quality links. That said, removing toxic backlinks, fixing broken inbound links, and improving internal linking can all move your score upward without active outreach. Cleaning up your link profile sometimes matters as much as building new links.